Create Apple Wallet Passes for Your Customers

Start with what the customer does with it. A café punch or rewards card is a store card, a club or gym membership is usually a generic pass, a class or party is an event ticket, and a promotion is a coupon.

PassMaker offers templates for each of these styles, plus boarding passes. Choosing the style first keeps the field layout sensible and avoids a redesign later.

Add your logo, colors and artwork, then decide which few fields a customer and your staff need at a glance: name, tier or event, expiry, and the code. Put terms and contact details on the back.

You can start from a template, a reference image of your branding, or a text description that PassMaker's AI turns into a first draft. You can also add up to two featured actions, such as a website or phone link.

Enter the barcode message and pick the format your reader accepts, or have PassMaker detect a code from an image. Reuse the identifier your point-of-sale or check-in system already recognizes, and add short alt text for manual lookup.

Then test on a real iPhone with your real scanner before you give the pass to anyone. A sharp code on screen can still fail on payload, format or reader settings.

For a single shared design, finish the pass and export it. For a list of people, use bulk creation: import a CSV, map columns to pass fields and barcodes, preview real rows, then generate a personalized pass for each row.

Free accounts include two passes per day, so a full customer or guest list needs Pro. The bulk event guide walks through the CSV step by step.

PassMaker exports Wallet-ready .pkpass files. Share them through the iOS share sheet using AirDrop, Messages, Mail or any app that accepts files; a customer who opens the file on an iPhone gets the Add to Wallet prompt.

Send each personalized pass only to the person it belongs to. If you later change a design, a static pass has to be sent again, because there is no remote update for a file that is already in a customer's Wallet.